- Unique audiences and communities have to ask themselves if the mainstream advertising giants have adequately met their particular needs while still respecting their privacy.
Meta is one of the largest and fastest growing advertising platforms because of its high level of customization and large number of daily users.
Meta’s success comes at the cost of user privacy. Google remains a leading advertising platform but has a similar achilles heel.
In addition, leading brands are taking a more proactive role in their web marketing by directing their focus on multiethnic growth and other new audiences.
Despite these current trends, certain communities remain mostly ignored and should begin to take matters in their own hands.
In order to reach both the leading areas of advertising growth such as Meta and Google, while focussing on underserved markets, WSA has decided to create the first custom platform for advertising and business marketing that allows users to individually select integration with Google, Meta, and other large advertisers.
This new platform allows every community to create a custom directory of professionals, businesses, and artists.
Professionals, businesses, and artists can create their business profiles, build their websites, add their links, calendar their events, and most importantly, access large advertisers directly from their dashboards.
Thus each community is served directly without losing any of the benefits provided by the leading advertising platforms
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